the seo secret

If I told you there was no such thing as ‘absolute truth’, would that be an absolute truth? It’s an age-old paradox, but it nicely sums up the nature of search engine optimisation. Everything every SEO expert tells you about search engine optimisation is based on a certain level of interpretation. In other words, just about every fact in this industry can be disputed, often with legitimate data, to one degree or another. Only recently, one proven expert was taken to task by another proven expert on a fairly fundamental aspect of SEO.Both had strong arguments (and data) to back up their position, and both sounded plausible. But they couldn’t BOTH be right, could they?

Well… as strange as it may sound, that may well be the best explanation. Because - and this where I blow your mind just a little bit - not EVEN Google has the absolute truth about SEO. Let me say that again for dramatic effect. Not EVEN Google has the absolute truth about SEO. If you’re an old-hand at SEO than you’ve probably got a wry smile on your face right now because you know that this is a very strange, but true statement. If you’re still puzzled, allow me to elaborate. Google uses a complex algorithm to decide how the web pages that they index should be ranked for different keywords and keyphrases.

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By David Congreave

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