12. USE KEYWORDS IN PLURAL
Try to use your keywords in the plural form. Such as, CLOCKS instead of CLOCK. A user search on the keyword CLOCK will find both CLOCK and CLOCKS but a user search for CLOCKS will usually not turn up pages using the keyword CLOCK in singular form.
12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS
Most search engines will truncate your description if it is too long deleting possible key points you are trying to convey. Keep your meta description to 25 words or less to avoid having posted an incomplete message to readers.
13. READ A GOOD HTML PRIMER
You should learn as much as possible about html code so you understand the mechanics behind these tips. A good one that can be viewed and/or printed from your browser is located at http://www.ncsa.uiuc.edu/General/Internet/WWW/HTMLPrimerAll.html
14. USE DOOR PAGES TO LEAD POTENTIAL CUSTOMERS TO YOUR PAGE
Many of the tips provided here are going to be hard to implement on your home page without destroying the content or appearance of the page. The solution to this problem is to create doorway pages that use these techniques but then automatically transfer (using the Java Script tip above) or provide a single link to your home page. You have probably seen these doorway pages in use many times when using a search engine and the page you wished to be transferred to had a message something like "We have moved. Click here to continue".
15. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS
We have already mentioned that you should keep your meta tag description to 25 words or less. Also, keep your meta tag keyword list to under 1000 characters. Anything more and you may have your relevancy rank penalized by search engines. Additionally, do not repeat any one keyword in the keyword meta tag more than seven times.
16. WHAT KEYWORDS WILL BRING PEOPLE TO YOUR SITE
First, think up some key words that are relevant to your site. Try to come up with about 30 or 40 to start with, then narrow that down to the best 20, the best 10 and the best 5. Also, think of popular phrases using these words such as; "internet marketing" or "home businesses". As mentioned before, try to use the plural version of your words. A search for the key word "business" will find sites having "business" and "businesses" as key words, but a search for the key word "businesses" will only find those having "businesses" as a key word. You can find out what 200 keywords are searched for the most at Yahoo by visiting this site: http://www.eyescream.com/yahootop200.html
17. MARKETING TIPS YOU SHOULD KEEP IN MIND WHEN SELLING ON THE INTERNET
Here are power words, and power phrases, in writing an effective description or adcopy that will pull people into your pages.
FREE, DISCOVER, POWERFUL, EASY, GUARANTEED, YOU'LL LOVE THIS, MONEY, HOTTEST, NEW, IMPROVED, PROVEN, RESULTS, REVOLUTIONARY, STATE-OF-THE-ART, FANTASTIC, SAVE, BEST, FOR A LIMITED TIME ONLY, SECRET, THE BEST KEPT SECRET, UNBELIEVABLE, MUST SEE TO BELIEVE
Are all words and catch phrases that should be considered when developing your site description. Also consider adding some curiosity to your description. It will create more interest. Compare the following two examples.
EXAMPLE #1:
Discover the HOTTEST NEW golf irons on the Market Today. Our revolutionary NEW State-of-the-Art design is taking strokes off the average players game. The secret to our design is.....
EXAMPLE #2:
Soon to be offered to the golfer, quality custom-built clubs at an affordable price. Now tell me which one would you go to first? I would hope the first description. You just might just want to know more about their design and why it works so well.
Make sure your Home Page:
l) Grabs the reader's attention...
2) Holds their interest by telling how it can benefit them...
3) Continues to "further stimulate" them with some catch-phrases that makes them "desire" your product or service...
4) Then demand that they act immediately, by saying ACT NOW!, ORDER NOW! and so on.
I truly hope you use these strategies soon and realize far more success than you have! Get started right away and watch the difference in your sales.
Back To SEARCH ENGINE PLACEMENT # part I
Try to use your keywords in the plural form. Such as, CLOCKS instead of CLOCK. A user search on the keyword CLOCK will find both CLOCK and CLOCKS but a user search for CLOCKS will usually not turn up pages using the keyword CLOCK in singular form.
12. KEEP META TAG DESCRIPTION TO 25 WORDS OR LESS
Most search engines will truncate your description if it is too long deleting possible key points you are trying to convey. Keep your meta description to 25 words or less to avoid having posted an incomplete message to readers.
13. READ A GOOD HTML PRIMER
You should learn as much as possible about html code so you understand the mechanics behind these tips. A good one that can be viewed and/or printed from your browser is located at http://www.ncsa.uiuc.edu/General/Internet/WWW/HTMLPrimerAll.html
14. USE DOOR PAGES TO LEAD POTENTIAL CUSTOMERS TO YOUR PAGE
Many of the tips provided here are going to be hard to implement on your home page without destroying the content or appearance of the page. The solution to this problem is to create doorway pages that use these techniques but then automatically transfer (using the Java Script tip above) or provide a single link to your home page. You have probably seen these doorway pages in use many times when using a search engine and the page you wished to be transferred to had a message something like "We have moved. Click here to continue".
15. KEEP META TAG KEYWORD LISTS UNDER 1000 CHARACTERS
We have already mentioned that you should keep your meta tag description to 25 words or less. Also, keep your meta tag keyword list to under 1000 characters. Anything more and you may have your relevancy rank penalized by search engines. Additionally, do not repeat any one keyword in the keyword meta tag more than seven times.
16. WHAT KEYWORDS WILL BRING PEOPLE TO YOUR SITE
First, think up some key words that are relevant to your site. Try to come up with about 30 or 40 to start with, then narrow that down to the best 20, the best 10 and the best 5. Also, think of popular phrases using these words such as; "internet marketing" or "home businesses". As mentioned before, try to use the plural version of your words. A search for the key word "business" will find sites having "business" and "businesses" as key words, but a search for the key word "businesses" will only find those having "businesses" as a key word. You can find out what 200 keywords are searched for the most at Yahoo by visiting this site: http://www.eyescream.com/yahootop200.html
17. MARKETING TIPS YOU SHOULD KEEP IN MIND WHEN SELLING ON THE INTERNET
Here are power words, and power phrases, in writing an effective description or adcopy that will pull people into your pages.
FREE, DISCOVER, POWERFUL, EASY, GUARANTEED, YOU'LL LOVE THIS, MONEY, HOTTEST, NEW, IMPROVED, PROVEN, RESULTS, REVOLUTIONARY, STATE-OF-THE-ART, FANTASTIC, SAVE, BEST, FOR A LIMITED TIME ONLY, SECRET, THE BEST KEPT SECRET, UNBELIEVABLE, MUST SEE TO BELIEVE
Are all words and catch phrases that should be considered when developing your site description. Also consider adding some curiosity to your description. It will create more interest. Compare the following two examples.
EXAMPLE #1:
Discover the HOTTEST NEW golf irons on the Market Today. Our revolutionary NEW State-of-the-Art design is taking strokes off the average players game. The secret to our design is.....
EXAMPLE #2:
Soon to be offered to the golfer, quality custom-built clubs at an affordable price. Now tell me which one would you go to first? I would hope the first description. You just might just want to know more about their design and why it works so well.
Make sure your Home Page:
l) Grabs the reader's attention...
2) Holds their interest by telling how it can benefit them...
3) Continues to "further stimulate" them with some catch-phrases that makes them "desire" your product or service...
4) Then demand that they act immediately, by saying ACT NOW!, ORDER NOW! and so on.
I truly hope you use these strategies soon and realize far more success than you have! Get started right away and watch the difference in your sales.
Back To SEARCH ENGINE PLACEMENT # part I
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