The following tips are the latest tricks and methods to increase your search engine rank. Used on their own, these tips may not give you enough insight into search engine placement to propel your rank to the top. However, when used properly in combination with other basic search engine tactics, they can help to dramatically improve your placement with the search engines and increase the traffic to your web site beyond your wildest hopes.
1. USE KEYWORK FILE NAMES
By naming your html file relevant to your keywords, you can gain a slight advantage.. (i.e. golfpros.com) This is a relatively minor aid so don't go overboard with it.
2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH ENGINES
When submitting your web page to one of the top 8 search engines, dry to post your page manually rather than using any automated software or sites that post for you to get into the prime search engines. Here is a list you should post manually to: InfoSeek - WebCrawler - Apollo - Open Text Index - Excite - Alta Vista - Lycos - WWW Worm - Yahoo - Whatsnew on the Internet - Starting Point - ComFind - InfoSpace - Yellow Pages Online - What's New Too! - LinkStar - BizWiz - HotBot - DejaNews -New Rider's.
Many people believe that over 50% of your hits will come from Yahoo! It's probably worth spending a considerable amount of time trying to get a good ranking from this search engine. (Actually Yahoo is more like a directory than a search engine and requires that you read their help pages about their listing method)
3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE
Many search engines will look to see what words you have used in your page title tag. It is VERY important that you include the keywords you want to be found under in this title tag.
4. GET YOUR PAGE LINKED FROM OTHER SITES
Some search engines will increase your relevancy if your site is linked to from other sites. Try to establish as many links as possible from other locations before you submit your web page for placement.
5. AVOID USING JAVA AND FRAMES IN YOUR PAGES
Search engine robots have a difficult time with pages containing Java and frames (not the Java Script tip below which is ignored by search engines). In order to establish a high relevancy and therefore a high rank do not use these methods in the pages you submit to the search engines.
6. THE FIRST 250 WORDS OF TEXT
Search engine robots scrutinize the first 250 word of text in your page for relevancy and keyword count. You must use your keywords in the appropriate proportions in this part of your page. Some say a 42% keyword count in this section of text is ideal. ALWAYS start this text with the page title you used in the title tag. Avoid keyword repetition (i.e. repeating keywords one after the other). Search engines are now looking for this and may penalize your relevance rank if detected.
7. DO NOT USE THE META REFRESH COMMAND
InfoSeek and other search engines are currently not accepting pages containing the meta refresh command. This command is used to automatically transfer a page to another without requiring reader input. However, this ban does not exist on the Java Script automatic transfer process. You can learn about Java Script browser redirection at several places including home.worldonline.nl/
8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE BACKGROUND
Some search engines are now looking for text that is the same color as the background which is being used to increase the keyword count without the reader seeing the text. This has become a definite no no and you may be penalized for such tactics.
9. USE LINKS CONTAINING KEYWORDS
One way to increase a keyword count is to use a series of working or non-working links containing a description and link that incorporate your keywords. This also has the advantage of providing links to other web sites from your page which the search engines also look for.
10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD COUNT
Every image allows you to include a text description of that image in the alt tag. Use these tags to incorporate keywords or phrases to increase your keyword count. Search engines do consider alt tags in their relevancy rankings.
11. MAKE USE OF KEYWORD SYNONYMS IN THE FIRST 250 WORDS OF TEXT
Search engine robots also look for synonyms when arriving at their relevancy ranking. In addition to place the proper number of keywords in the first 250 words of text also include synonyms to these words. For example, if one of your keywords is CLOCK you would want to use the synonym WATCH in your text also.
Continue To SEARCH ENGINE PLACEMENT # part II
1. USE KEYWORK FILE NAMES
By naming your html file relevant to your keywords, you can gain a slight advantage.. (i.e. golfpros.com) This is a relatively minor aid so don't go overboard with it.
2. AVOID USING ROBOTIC SUBMISSIONS TO THE TOP SEARCH ENGINES
When submitting your web page to one of the top 8 search engines, dry to post your page manually rather than using any automated software or sites that post for you to get into the prime search engines. Here is a list you should post manually to: InfoSeek - WebCrawler - Apollo - Open Text Index - Excite - Alta Vista - Lycos - WWW Worm - Yahoo - Whatsnew on the Internet - Starting Point - ComFind - InfoSpace - Yellow Pages Online - What's New Too! - LinkStar - BizWiz - HotBot - DejaNews -New Rider's.
Many people believe that over 50% of your hits will come from Yahoo! It's probably worth spending a considerable amount of time trying to get a good ranking from this search engine. (Actually Yahoo is more like a directory than a search engine and requires that you read their help pages about their listing method)
3. BE SURE TO USE YOUR KEYWORDS IN YOUR PAGE TITLE
Many search engines will look to see what words you have used in your page title tag. It is VERY important that you include the keywords you want to be found under in this title tag.
4. GET YOUR PAGE LINKED FROM OTHER SITES
Some search engines will increase your relevancy if your site is linked to from other sites. Try to establish as many links as possible from other locations before you submit your web page for placement.
5. AVOID USING JAVA AND FRAMES IN YOUR PAGES
Search engine robots have a difficult time with pages containing Java and frames (not the Java Script tip below which is ignored by search engines). In order to establish a high relevancy and therefore a high rank do not use these methods in the pages you submit to the search engines.
6. THE FIRST 250 WORDS OF TEXT
Search engine robots scrutinize the first 250 word of text in your page for relevancy and keyword count. You must use your keywords in the appropriate proportions in this part of your page. Some say a 42% keyword count in this section of text is ideal. ALWAYS start this text with the page title you used in the title tag. Avoid keyword repetition (i.e. repeating keywords one after the other). Search engines are now looking for this and may penalize your relevance rank if detected.
7. DO NOT USE THE META REFRESH COMMAND
InfoSeek and other search engines are currently not accepting pages containing the meta refresh command. This command is used to automatically transfer a page to another without requiring reader input. However, this ban does not exist on the Java Script automatic transfer process. You can learn about Java Script browser redirection at several places including home.worldonline.nl/
8. DO NOT USE TEXT THAT IS THE SAME COLOR AS THE BACKGROUND
Some search engines are now looking for text that is the same color as the background which is being used to increase the keyword count without the reader seeing the text. This has become a definite no no and you may be penalized for such tactics.
9. USE LINKS CONTAINING KEYWORDS
One way to increase a keyword count is to use a series of working or non-working links containing a description and link that incorporate your keywords. This also has the advantage of providing links to other web sites from your page which the search engines also look for.
10. USE THE IMAGE ALT TAG TO INCREASE YOUR KEYWORD COUNT
Every image allows you to include a text description of that image in the alt tag. Use these tags to incorporate keywords or phrases to increase your keyword count. Search engines do consider alt tags in their relevancy rankings.
11. MAKE USE OF KEYWORD SYNONYMS IN THE FIRST 250 WORDS OF TEXT
Search engine robots also look for synonyms when arriving at their relevancy ranking. In addition to place the proper number of keywords in the first 250 words of text also include synonyms to these words. For example, if one of your keywords is CLOCK you would want to use the synonym WATCH in your text also.
Continue To SEARCH ENGINE PLACEMENT # part II
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